Track and Trace Application Fields
Counterfeiters make 600 billion US dollars every year with sales of plagiarised products according to International Chamber of Commerce and Industry estimates. What’s more, this trend is on the increase. Counterfeits detract from a brand-name company’s image and reduce its profits. In extreme cases, where drugs or car spare parts are involved, they endanger end customers’ lives or physical well-being. Effective protection measures are therefore essential for brand-name companies to prevent counterfeit products from infiltrating their supply chains. This is achieved by making product authenticity clearly visible to everybody. It is here where standard logistics requirements converge with brand protection needs. Logistics specialists need to be able to track the precise route each product takes, from the manufacturer through to the distribution partner. Brand protection specialists, on the other hand, need to be able to distinguish swiftly and reliably between genuine articles and counterfeit copies as well as identify grey market goods.